Pebble

                            All the numbers of successful Pebble


Among the owners of Pebble, three out of four use it continuously. And by partnering with PayPal, you can already use the watch for mobile paymentsWhile increasing the supply of smartwatch, rapidly increases the number of people who would want one on your wrist, so much so that most of the large companies in a market that just two years ago, simply did not exist. Apple included, who, with his Apple Watch has already created an expectation incredible, contributing considerably to clear the field and make it appealing to the general public.
Data in hand, the market for smartwatch promises literally exploding: according to research conducted by Allied Market Research, in fact, is expected to reach a total value of 39.9 billion dollars by 2020, with a compound annual growth rate equal to 67.6%. Are impressive numbers, which on one hand explain why in recent months Asus, Samsung, LG, Motorola and Sony have launched their watches with Android Wear; on the other, justifying the growing waiting for the Mobile World Congress in Barcelona, ​​where in early March is expected a real rain of new smartwatch.
In short, we are at the dawn of an era when wristwatches, now become "smart" and full of sensors, look set to win overwhelmingly our wrists. A small revolution whose responsibility falls largely and also the young engineer and entrepreneur Canadian Eric Migicovsky: her credit for having imagined the Pebble Watch.

Because more and more people want a smartwatch? - I asked Anke Huiskes, which guides the development of the market of Pebble in Europe..."The first and most important reason why users will wear one is to receive and enjoy the best notifications: new messages, calls and status updates pass on our wrist so that screen so it becomes a very useful filter for everything that comes on our smartphones. "

A filter?

"Many users purchase one smartwatch to avoid passing 24 hours a day with the phone in hand, to focus only on the most important notifications without the need to continuously extract the smartphone from his pocket. However, there are different types of user, which correspond to the interests and different uses: sportsmen prefer app as Runtastic or Runkeeper, others still use medical app to monitor their health. With over 6 thousand dedicated applications you can do many things. "

What reception have reserved Italians at Pebble?

"I would say very good: in the world, your country is in the top ten for online purchases. This success has not escaped developers: just look at the number of apps available in Italian to understand that your market is very important for Pebble, like other nations far more populous. More generally, we can say that the entire European market is growing fast and is catching up with that of the US. "

According to some studies, users who purchase wearable stop using them almost immediately. It is a problem for you too?

"To the best of our knowledge, 75% of our active users using Pebble Watch continuously and for 20 or more days a month, often for 24 hours a day. I think it also depends on the fact that the battery lasts up to seven days and that the watch is water resistant, so you have to take it off less often than the others currently on the market. "

Wearable means and increasingly mobile payment services. Pebble Watch is ready for the challenge?

"We have to our credit a partnership with PayPal, whose mobile payment services are active and available in over 200 markets, including Italy. So today, entering into a business agreement, you can pay using Pebble Watch together with the dedicated app. In addition, thanks to the localization of the software in a growing number of countries, we aim to achieve even agreements which are locally relevant, for example with banks and institutions of individual nations. We are a small and open that can rely on a community of over 20 thousand developers around the world, and this makes us flexible and fast. "

How do you manage relationships with developers?

"The goal is to firmly maintain relationships with each of them, but encourage the creation of working groups rehearsed, able for example to realize dedicated app in a short time to respond promptly to the needs of potential business customers."