Of course, in recent months the ruble crisis and international tension led to a decline in the flow of Russian tourists, but there are some signs of optimism compared to proseguio of 2015, explains Giulio Gargiullo, marketing manager for over ten years engaged in business between Italy and Russia:
It 'true that the fall of the ruble, which hit prevalentamente the Russian middle class, has a negative impact on the purchasing power and reduces the global numbers, but it must be said that at the bureaucratic level, through cross-year tourism in 2014 Italian consulates in Russia have released an unprecedented number of visas, mostly one-year or three years. This means that potentially the number of Russian visitors interested in coming in Italy remains consistent.
That the "beautiful country" always attracts Russian visitors, it is no secret. Nor is it certain interchangeability in the way of being and living that links Italians and Russians. Italy has what Russia and the Russians or perhaps would like to have, but to a greater extent and the sun, good food, a lifestyle that appreciates the simplicity and the small pleasures of everyday life. If we transform these clichés in real places, comes out the list drawn up by 'Hotels.com Hotel Price Index, which shows that in 2014 Roma ousted Paris as a preferred destination in the world by Russian tourists, while Milan is a close seventh.
Scrolling through the boot discover that after Rome in the top-10 of the most visited by the Russians in Italy there are, in order: Venice, Milan, Florence, Sorrento, Naples, Verona, Turin, Pisa and Alghero. For the next few months the expectation of the industry is facing in Milan, thanks to events such as the Salone del Mobile in April and the EXPO in May will become the gateway to Italy for visitors from around the world, as precise Gargiullo:
Will be instrumental in hotel, tourism and businesses exploit the great wave of at least 20 million visitors, of which at least 6-8 million foreign tourists in most arriving in our country thanks to the Universal Exhibition Expo 2015. The main countries of origin of Tourists will be the world China and the US, Europe, France, Germany and the UK. Russia is eagerly awaited: her pavilion is one of the four major EXPO and the mayor of Milan Pisapia just recently thanked the Russian delegation, defining the pavilion one of the most beautiful countries present.
Russia and Italy are so good partners globally, by virtue of the strong historical ties, but also economic and social. The hope of all is that the visit of Matteo Renzi to Vladimir Putin, scheduled for early March, to reaffirm this trend, to meet the expectations of ordinary people, but also of economic operators, especially in sectors like agribusiness and tourism, where the impact of the political situation in place (read sanctions) are harder.
Nessun commento:
Posta un commento